Privacy and personal data policy in brief

This privacy and personal data policy has been summarised to better inform you as a customer about what personal data HIN A/S processes and how we process it - personal data is to be understood as all personally identifiable data.

HIN A/S respects all requests for confidentiality of personal information provided online and is aware of the need for appropriate protection and proper processing of all personal information we receive.

If the personal data policy below cannot be accepted, HIN A/S reserves the right to reject orders and other enquiries, as a lack of acceptance may mean that HIN A/S cannot service the relationship, which is otherwise required by applicable law.

Personal Data

Personal data covers all data that can be used to identify individuals, including but not limited to first, middle and last name, age, gender, position, home address or other physical address, email address or other contact information, regardless of whether it relates to the person's private residence or workplace.

Likewise, personal data also includes data such as behaviour, purchase history, financial information, etc. which are all used in maintaining the customer and supplier relationship between customers and HIN A/S.

What personal data do we collect and process?

You can access hin.dk without providing us with your personal data. When you access the website, an ID is assigned to your session. This cannot identify you as a person.

HIN A/S needs a range of personal data to be able to do business with you and your company, maintain customer service and market products and services. Certain information is also collected and processed in accordance with legal requirements under the Danish Money Laundering and Bookkeeping Act.

The following information may be collected and processed when you visit hin.dk;
Email address, first and last name, address, telephone number, age, gender, technical details (including IP addresses), behaviour (including: URL visited, event triggers, actions such as clicks, open rates, log-in, time on each page, etc.), geographical data and data that may be necessary for the fulfilment of a transaction.

HIN A/S collects and processes information about you when you:

• Create an account
   
• Make a purchase
   
• Send enquiries, complaints and/or otherwise interact with HIN A/S
   
• Sign up for and/or interact with online marketing materials (including but not limited to newsletters, text messages and notifications, adverts on third party websites or similar)
   
• Provides personal data in any other way to HIN A/S

HIN A/S only collects personal data that is necessary to provide a service or product, market services and products or process enquiries.

HIN A/S does not collect and/or purchase personally identifiable information from third parties.

HIN A/S uses recognised card acquirers for any handling of online card transactions and does not store information about payment cards. Please note that when invoicing, invoicing and bank information is stored in accordance with applicable laws in the area, including the Money Laundering and Bookkeeping Act.

How do we use your information?

We may use the information collected in the following ways:

• To personalise your experience on email and website through personalised recommendations based on purchase history
   
• To improve hin.dk and marketing from HIN A/S
   
• To better serve you when contacting customer service
   
• To administer competitions, customer surveys, etc.
   
• To be able to process your orders as quickly as possible
   
• To obtain product and trustpilot reviews
   
• To follow up on enquiries
   
• For general marketing purposes

How do we protect your information?

Our website is continuously scanned for security flaws and weaknesses so that we can eliminate potential data leaks as quickly as possible and make our website as secure as possible. We also regularly scan for malware.

Your personal information is stored on secure networks and can only be accessed by a limited number of employees with access rights to this type of information. These are also subject to our personal data policy, which safeguards your rights and ensures compliance with applicable legislation in this area.

In addition to the above, any sensitive and payment information is processed on encrypted servers that cannot be accessed from the outside. Credit card information is processed by card acquirers and cannot be accessed by either HIN A/S or employees of card acquirers. These transactions are not stored on internal servers and are at no time processed by HIN A/S itself.

To whom do we disclose personal data?

Personal data submitted on hin.dk or via telephone contact will only be disclosed to:

• Internal departments / staff
   
• Trusted third parties necessary for the fulfilment of agreements on delivery, payment and service, including debt collection and legal authorities
   
• Business partners for the purpose of maintaining your account and/or marketing.

In order to provide the best possible experience on HIN A/S' websites, we keep statistics on how users utilise the pages. The statistics are used exclusively in anonymised form, e.g. to see which pages and content users interact with.

HIN A/S may use Google Analytics to collect visitor statistics, and in this connection, HIN A/S passes on IP addresses to Google Analytics. The privacy terms for Google Analytics are accepted when visiting hin.dk and can be found here: www.google.com/privacy

HIN A/S and all business partners and suppliers have a data processing agreement in place to safeguard the interests of users and customers at all times. These agreements can be presented at any time upon request.

Where is your personal data stored?

Your data is stored on servers in the EU. Some personal data is managed by a third party (data processor) who stores and processes personal data on HIN A/S's behalf in accordance with this data policy and the applicable legislation on the protection of personal data.

If at any time you wish to unsubscribe from any newsletters, you can follow the instructions at the bottom of each email. However, if you have problems unsubscribing, our customer service can be contacted via the contact information below.

When you unsubscribe from marketing from HIN A/S, all commitments you have made to us will be deleted. These cannot be recreated, and if at any time you wish to gain insight into what we have previously sent you, previous offers or the like, please note that these cannot be recreated.

How long is your personal data stored?

In the case of an active customer relationship, your data is stored for as long as necessary for us to be able to service you. If the customer relationship is cancelled, your data is stored for up to two years, depending on the nature of the data.

You can request access to or deletion of your data at any time. Due to other legislation (e.g. accounting and anti-money laundering laws), all transactional data, including contact and company information, is retained for five years.

Data breaches

We take security breaches and data leakage very seriously. In the event of suspected data leakage from HIN A/S internal servers or external partners, a number of initiatives are implemented to protect our customers and users in the best possible way.

This includes, among other things, identifying the extent of the potential damage, notification to potentially affected customers and users, notification to the Danish Data Protection Agency and actions to try to contain the extent of the damage.

If we suspect a data breach from HIN A/S or its external partners, all parties involved, including the user, will be informed within 72 hours. If you suspect that your data has been leaked from HIN A/S, please contact us at any time.

Access to information

You can always change your account information and areas of interest, including whether you want us to contact you in connection with offers for goods or services or unsubscribe from newsletters.

You can find out what information we have registered about you. If you wish to receive a copy of this information, please contact us.

If you wish to have all data deleted, please contact us.

Please note! Once all data has been deleted, it cannot be recovered. Data that is required to be stored by law cannot be deleted on request. Data required by law cannot be deleted on request.

Auditing

We continuously audit our data processing processes. This policy is updated once a year.

Contact, change and update of the personal data policy

HIN A/S is committed to continuously fulfil the legal requirements for the protection of privacy.

If you have any questions or comments about our data policy or how we use your personal data, please contact our customer service.

If at any time you wish to unsubscribe from our newsletters, you can follow the instructions at the bottom of each email. However, if you have problems unsubscribing, our customer service can be contacted via the contact details below.

When you unsubscribe from marketing from HIN A/S, all commitments you have made to us will be deleted. These cannot be recreated, and if at any time you wish to gain insight into what we have previously sent you, previous offers or similar, please note that these cannot be recreated.